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See & Do

Forest walks with kids have just got a bit easier

The-Gruffalo-Spotter_Dads-and-Design_0185_05

In my house the Gruffalo was revered.

It was my son’s favourite book for a long, long time. I know all the words by heart and still can’t walk through a forest without pretending I can hear the Gruffalo. Granted, that’s normally in a vain attempt to get the kids to stop moaning about how bored they are. Most times this deceit works, if only for a couple of minutes until they realise I’m full of crap and then it’s back to the moaning. Still it’s worth it to get them outside and enjoying nature, right?!

Now however, I can whip out my phone and they can really see the Gruffalo and all his pals through the first of its kind Augmented Reality app from Magic Light Pictures, Nexus Studios and the Forestry Commission England. They can even have their pictures taken standing next to the characters with a bit of careful art direction and patience.

Available in 26 forests throughout the UK, the app is an interesting mix between tech and the real world and should be a great way to entice young kids outside, where hopefully they’ll discover the forest is a much more exciting place when not viewed through a screen.

On the screen the kids get to follow trails of footprints left by each of the books characters to special markers where short animations are triggered of the characters within the natural setting. With fun facts about forest animals given along the trails as well, the Forestry Commission are trying to bring a level of interactivity to those outdoor excursions that our kids are only too used to, and now expect, whether we like it or not.

The-Gruffalo-Spotter_Dads-and-Design_0185_03The-Gruffalo-Spotter_Dads-and-Design_0185_02The-Gruffalo-Spotter_Dads-and-Design_0185_01Download the app from iTunes or Google Play.

 

Posted by Kyn Taylor
22 February 2017

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About

D.A.D is a blog for Dads;

Dads who have a passion for design.

Dads who champion independent, entreprenurial spirit.

Dads who are continually inspired by their kids.

Dads whose way of working has changed since the arrival of children.

Dads who can’t remember what they used to do with all their spare time.

Dads who are juggling deadlines with bedtimes.

Dads whose coffee consumption has gone through the roof.

And dads who need a bit of reassuring that they’re not alone.

 

Who’s the daddy?

Kyn Taylor

One boy. Leo (6). One girl. Emmi (4)
Designer

Cai Taylor

One girl. Carys (3). One boy. Hayden (2)
Designer

Adam Bowie

Two girls. Miller (4) and Neva (10 months)
Designer

Jamie Ellul

One boy. (6). One girl. (3)
Designer

Jon Cockley

Three kids. (6, 4 and 1)
Co-Founder of illustration agency Handsome Frank

Mark Ecob

One boy. Joseph (5). One girl. Ella (2)
Book Cover Designer

Scott Lambert

Three girls. Avery and Blythe (5), Belle (7)
Designer. Illustrator. Worder.

Matt Baxter


Ryan Dixon


Anna Richardson Taylor


Andrew Smallwood


Vinh Nguyen


Xander Veldhuijzen

Two boys. (10 and 7.5). One girl. (5)
Dutch Design and Web Geek

Subscribe

Subscribe below to get regular updates from D.A.D

Submissions

We welcome submissions from all dads.

Our criteria is simple – we’re looking for cool, design-led content for kids and interesting stories about what it is to be a 21st Century dad.

As designers we love great pics, so the better the images the more chance there is in us publishing the story.

Email submissions should be sent to info@dadsanddesign.com and contain the following:

• Project title
• Project description
• A good selection of photo’s at least 800 pixels wide or a link to download where appropriate.

We will do our best to read and respond to every email.

Contact

Have a question or some feedback?
Fill out the form below.